Northbound
1. Calculator app for iPad
I designed the user experience and created a prototype for a Calculator app for iPad, as there was no official app at the time. I built a pitch deck and proactively organised connections with the right team to demonstrate my vision for the iPad app, leveraging existing technology for a magical experience, along with some enhancements to iOS to align the experiences.
Read more2. Business Wallet Pass
I discovered an opportunity to streamline the Apple Business Customer Journey, specifically the account creation process. The project utilised existing technology, Apple Wallet Pass, to improve the customer experience and reduce wait times. The outcome was a more efficient process, positively impacting customer satisfaction and feedback.
Authorised to share by Apple PR Team.
View case study3. FlyUX Flight app
A UX project reimagining the flight-booking experience on iOS. Through user research, journey mapping and usability testing, I identified opportunities to simplify the booking process and help users make more informed decisions. I translated these insights into user flows, wireframes, high-fidelity UI and an interactive iOS prototype.
Professional Diploma in UX Design from UX Design Institute.
Accredited by Glasgow Caledonian University.
4. Deliveroo Widgets
I participated in a UX/product design challenge for a collection of iOS Deliveroo widgets as part of the Apple Services Academy Product Designer role. I chose Deliveroo because it offered a chance to make the app more useful directly from the iOS Home Screen, minimising the need to open the full app.
View case study5. PiggyBank™
PiggyBank is a conceptual UI-focused Android banking app created as a study project that combines a playful savings-inspired brand with a structured design system and straightforward banking workflows. The goal was to reimagine a modern banking experience with an emphasis on making financial interactions clear, trustworthy, and approachable.
Professional Certificate in UI Design from UX Design Institute.
Accredited by Glasgow Caledonian University.